Sales
“I’m thinking of selling.”
Most sale decisions are made before the property is listed. We help you make the right one.
Selling a property is the largest single financial transaction most people will ever make — and the decisions that determine the outcome are made before the “For Sale” board goes up. What price to ask. Whether to invest in works first. Whether to sell now or wait. Whether a straight sale is the right route at all. Most agents skip these decisions. We start with them.
What we think about
The conventional sales model is structured around the agent’s interests, not the owner’s. Agents win by listing, so they over-quote at the valuation, lock you into a contract, then reduce the asking price three weeks in. We don’t do that.
We provide a written sales strategy before any agreement is signed, with three pricing scenarios and the reasoning behind each. If the right answer is “wait six months,” or “this would be better as an assisted sale,” we say so - even though it loses us the listing in the short term. Honest advice builds long-term clients. Aggressive listings don’t.
How we work — the Sale Strategy Review
How a sales instruction works
Site Assessment
A senior advisor visits the property. We look at condition, layout, location, and the specific market context for properties of this type. This isn’t a 20-minute valuation appointment. It typically takes 60–90 minutes.
Market Analysis
We pull comparable sales data, current listings, and demand signals for properties in the immediate area over the last 12 months. We model three pricing scenarios — conservative, market, and ambitious — and project the likely outcome of each.
Written Strategy
You receive a written Sale Strategy document — typically 4–6 pages. It covers the recommended pricing approach, the marketing strategy, expected timeline, projected net proceeds after fees and tax considerations, and any pre-sale works we’d recommend. If we think you should sell via a different route, this document explains why.
Execution
If you choose to proceed with us, we execute the strategy. Listings on the major portals, professional photography and floor plans, video where appropriate, and a managed buyer process — qualifying every enquiry, managing viewings personally, negotiating offers properly.
Whats included
- A senior advisor as your single point of contact throughout
- A written sale strategy before any agreement
- Professional photography, floorplan, and 3D walkthrough where appropriate
- Portal listings on Rightmove, Zoopla, and OnTheMarket
- Off-market exposure to our investor and buyer database where the property fits
- Personally managed viewings and qualified buyer screening
- Offer negotiation with full transparency
- Progression management through to completion
WHAT IT COSTS
Fees are quoted at the strategy stage, based on the property and the work involved — typically in the range of 1.0%–1.8% of the achieved sale price plus VAT, payable on completion. The Sale Strategy Review itself is free. If you decide not to proceed with us after the review, you keep the document. We don’t charge for our thinking.
Probate property — assisted sale
Assisted sale — probate · East London
A dated three-bed sold for 11% above market valuation after a six-week refurb.
Executors had been quoted £385,000 by two agents for a sale at current condition. We agreed an assisted sale: scoped £18,400 of works, project-managed the refurb in six weeks, and listed at a strategic price. Sold at £432,000 in 23 days.
+11%
above original evvaluations
28k
23
6wks
Best Suited For
Owners of higher-value properties where the right strategy materially affects the outcome. Probate executors needing considered advice for beneficiaries. Downsizers planning the next stage. Divorcing couples wanting an impartial process. Anyone who wants strategic advice before listing — not a list-and-hope agent.
Ready to talk about your sale?
Free, no obligation. A senior advisor visits, reviews the property and market, and produces a written strategy. You keep it whether or not you proceed with us.